Design your MRI-experience

Client
Philips Museum

Date
2023

In short
An interactive museum concept that helps children (6–10) experience MRI technology as calm, safe, and fascinating.
The Philips Museum and I teamed up to create an enchanting, child-friendly experience around MRI scans. An MRI can feel intense: it’s loud, unfamiliar, and lying still is hard, especially in a world full of stimuli. Our concept helps children discover that calm is something they can create, and that technology isn’t scary, it can even spark future dreams.
Children reflect on what makes them feel calm through playful questions and exercises. They draw their ideal environment and then see their creations magically projected into the space, turning their own imagination into part of the exhibition.

What this project shows
• Translating complex topics into playful, reassuring child language.
• Experience design: combining illustration, interaction, and storytelling.
• Creating moments of wonder that also support emotional regulation.

In a spectacular way, this experience shows children they have power: to meet a challenge, to stay calm, and to shape how they see the world and their future.